For nearly a decade, Kathy McBride and Dan McBride have created a little pocket of holiday magic in the heart of St. Augustine. Their shop, Perky Pelican Christmas Shoppe, has become a year-round destination for those who believe the spirit of Christmas doesn’t have to be confined to a single season. Now, with a recent move just down the street to a new location on San Marco Avenue, the beloved boutique is entering its next chapter while holding tight to the traditions that made it special in the first place.
Since opening in 2016, the McBrides have built their business around more than just merchandise. Step inside, and the experience is immediate: shelves lined with shimmering ornaments, intricate holiday village displays, and handcrafted décor that feels both nostalgic and personal. At the center of it all is Kathy’s careful curation. Each piece in the shop is selected with intention, from heirloom-quality nativity sets to whimsical characters and coastal-inspired keepsakes that reflect St. Augustine’s unique charm.
That local connection is part of what sets the shop apart. In a city known for its rich history, small businesses like Perky Pelican help preserve a sense of place while adding something new. The shop’s St. Augustine-themed ornaments and gifts allow visitors to take a piece of that history home, while also supporting local artisans whose work is featured throughout the store. The McBrides have also made community involvement a priority. Most recently, they joined fellow makers and vendors at Christmas on the River, hosted by the Council on Aging of St. Johns County. The event raises support for programs that serve local seniors, reflecting the couple’s commitment to giving back to the community that has supported their business over the years.
As St. Augustine continues to grow as both a tourist destination and a thriving local community, spaces like Perky Pelican offer something increasingly rare: a sense of warmth, familiarity, and genuine connection. The new location may offer a fresh layout and new opportunities to expand, but the heart of the shop remains unchanged. For Kathy and Dan McBride, it’s never just been about Christmas décor. It’s about creating a place where people can step inside, slow down, and rediscover a bit of joy- no matter what time of year it is.
