The beauty and architecture of our fair city is nearly unmatched throughout the country. So with such a historic aesthetic right at our fingertips, it’s no surprise that the St. Augustine fashion world is ablaze. For the fourth season, St. Augustine Fashion Week is back in the Ancient City, showing off the talents of local designers and exploring international trends. St. Augustine’s most glamorous week kicks off on March 7 with a preview party and continues through the weekend with Opening Night on Thursday then two more nights of local fashion.
But all this doesn’t just happen. There are many creative minds behind the magic, bringing you the best and newest trends. So in order for you to get acquainted with what’s coming up in March, we’re going to introduce you to the designers (in no particular order) making St. Augustine Fashion Week the must-attend event that it is.
DENIM BY EVE
Kayla Eve Dougherty
It’s edgy and oh-so-versatile. Kayla Eve Dougherty will take your outfits to the next level in the blink of an eye. We’re sold.
BINE & BAS
Bine & Bas is an American men’s shirting company, providing modern tailoring, and classic design. Our versatility and bespoke options ensure confidence when choosing from our regularly updated collections.
RETAIL THERAPY OF ST. AUGUSTINE
Anastasia Island’s shopaholic’s dream, Retail Therapy of St. Augustine delivers trendy style without attitude or price shock. If you’ve seen it on the runway or in your favorite style magazine, chances are you’ll find it at Retail Therapy, minus the inflated price tags.
Off the wall and eye-catching, Ani Sarkissian’s creations will turn heads and make the wearer the center of attention. And who doesn’t like a little much-deserved spotlight?
SHORT DOG JEWELRY DESIGN
Short Dog came about after years of making things for other people who would smile when they opened a gift, or someone who requested something special, or if Sara just felt like giving. And we’re glad she’s giving her beautiful jewelry to the public now.
Fulani takes an ancient pattern and makes it contemporary again. When designing, Souadou like to keep the collection simple with elegant lines to complement the eclectic fabric insert she uses. Soft leather frame and luxury hardware give it a contemporary touch while the craftsmanship makes it timeless.
Founded by single mother of four, Beth Reeb, in April of 2014, Savage Swim now brings unique swimsuits and crazy patterns to the beaches of St. Augustine (and beyond). Mix and match patterns and cuts to find the suit that’s completely you.
MARIA BATISTA DESIGNS
A graduate of Savannah College of Art & Design, Maria is constantly pushing boundaries and breaking barriers with her standout, but totally wearable creations.
Modern and modest clothing is a rare style of dress. Jovita Harper of Conscious Designz is a concierge seamstress experience conscious of quality, individuality, and style.
Erin’s signature look conveys classic couture with an updated edge and a focus on rare, highly textured fabrics. Staples of her collections have ranged from flowing, beach-friendly sundresses to leg-baring cocktail ensembles on to dramatic, floor-length gowns that turn heads and make lasting impressions.
Dentz Denim has this season’s hottest trends in high waisted denim shorts, off-the-shoulder slouchy tees, and more. Their edgy and unusual clothing helps any wearer stand out from the crowd.
Children’s couture for the beach that’s made in St. Augustine. Cheryl Luedke is a designer for resort wear, activewear, and swimwear for the creative life and the adventurous child.
STYLED WITH PRIDE
Developing an ever-evolving eclectic sense of fashion, Shawnta Renee’ is inspired by a variety of cultures, cutting-edge fashion trends and her own personal bohemian-style approach to fashion. She makes a name for herself by customizing each look based on the client’s specific needs.
The name is appropriate because the custom-made shoes created by designer Patrice Stevens are more than just “unique.”
ST. AUGUSTINE PREMIUM OUTLETS
The STAFW Partner of Student Designer Showcase will be presenting curated looks from Tommy Bahama, Nine West, Banana Republic FS, Aeropostale, and Brooks Brothers FS.
STUDENT DESIGN WINNER 2017
Student Design 2017 Winner, Shannon Mellish will be presenting her first full collection.
BARTRAM TRAIL FASHION ACADEMY
Junior and Senior Design Students will present their collections in groups as well as a Student Designer Competition presented by St. Augustine Premium Outlets.
For more information on St. Augustine Fashion Week Season Four and to purchase tickets to the events, visit their website at www.stafashionweek.com. Featured image by Sierra Sollenberger of Maria Batista Designs