Raised in St. Augustine and an alumna of Flagler College, the creative behind The Sprout Kitchen spent several years traveling and pursuing her education before returning to the Ancient City. With progressive businesses popping up everywhere, Forrest Masters realized that her hometown was the perfect place to open a juice bar and plant-based meal delivery service. So Sprout Kitchen was born.
Hugh: Whats your connection to St. Augustine?
Forrest Masters: I am originally from St. Augustine and I’m an alumni of Flagler College. After graduation, I spent several years traveling and pursuing my career in the health and wellness industry. I decided to move home to St. Augustine because I think it is a great city with much to offer the young entrepreneur. I saw an opportunity to open a Juice Bar & Plant Based Meal Delivery Service in the historic downtown district because I believe the area is ready for a progressive business with an authentic connection to the community.
What kind of training to you have?
I have spent the last 15 years working in the health and wellness industry. I am certified in the Living Foods Lifestyle program by the Ann Wigmore Natural Health Institute in Puerto Rico where I was the head chef for several years. I have also spent many years consulting for and working with various wellness business in NYC and Los Angeles.
Whats your favorite part of the job?
I really love working with fruits and vegetables! Creating unique plant based dishes is my passion and I am grateful to have the opportunity to make a living doing what I love.
How long did it take you to pursue your craft?
I have always been interested in cooking. I began to learn more about the connection between food and wellness while in college, and have since continued my pursuit of knowledge about how the food we eat has a direct positive impact on our overall health and the environment.
Where do you get your inspiration?
I draw a lot of inspiration from the vibrant plant based community, there are so many great plant based business popping up all over the world and its amazing that we are all able to share with and learn from each other through social media. I am also inspired by seasonal produce, local organic farming, and diverse food cultures.
How big is your team?
I have been super lucky to get to work with an amazing team of women. When growing your business, it truly takes a village and I feel strongly about creating a fair and happy work environment for everyone on the Sprout Kitchen team.
Who are your local faves?
We have so many awesome people in our community who are working hard to create great things! Some of my favorite local food providers are Frog Song Organics, Be Hill Farm, Ben Wells Produce, & The St. Augustine Amp Farmers Market.
What would you like to see happen in St. Augustine?
I would love to see more businesses opened by young entrepreneurs. I think St. Augustine has so much potential, and it would be great if there were more opportunities for people who are ready to bring new business concepts. St. Augustine is a wonderful community that actively supports local business, which really helps to make it easy to succeed!
Learn more about The Sprout Kitchen by visiting www.thesproutkitchen.com. Interview by Hugh Ward.