You may have seen their posters around town: blue and silver with images of models strutting the catwalk in what looks like a dress made of trash and you thought to yourself… “what on earth?” We’re here to tell you, yes, those are dresses made out of trash and Mother Earth is exactly who inspired it all. We’re talking about the Love your Mother Eco Fashion Show happening Saturday, September 20th at the new Volkswagen of St. Augustine Dealership. A charity event to benefit Home Again St. Johns thought up by the creative team at Panache back in 2004, the fashion show features avante guard “Trashions” modeled in a very theatrical and entertaining way. If you’re looking for a good time, an interesting way to support a good cause and can appreciate the creativity of someone who can make a dress out of pretty much anything – than pencil this into your weekend calendar.
Earlier this week I sat down with Kristy Weeks at Panache and she gave me a bit of a background on the event and insight on what you can expect if you’ve never attended before. Here’s everything you’ve ever wanted to know about the Eco Fashion Show…
When was the first Love your Mother Eco Fashion Show?
2004 Couture with a Cause to benefit The Betty Griffin House
How did you come up with the name?
We originally held the event in April in celebration of Earth Month…Love our Mother earth by helping it and others in need.
What inspired the first event?
It was our desire to find a creative way to give back to our community using our talents and interests.
What charities have you supported in the past through the event?
Each year the funds raised from the fun fashion show are donated to a local charity. In the past we’ve supported The Betty Griffin House, The Gulf Restoration Network, Homeless Coalition, St Johns River Keeper, City Sprout and Safe.
How much has the event raised in the past?
We’ve raised between 5,000 – 28,000 from the past Eco Fashion Shows .
What organization will this year’s event support?
Home Again St Johns, a local not-for-profit whose mission is to coordinate providers, government, individuals, community and faith-based organizations to resolve “homelessness” issues in St Johns County.
What can we expect to see at the fashion show?
Avante Guard “Trashions” modeled in a very theatrical and entertaining way. Outfits are made from electrical cords, used hair towels, color tubes, shipping materials, VW hub cabs, wiper blades, expired promotional materials.
Who makes the dresses?
Panache staff and members from the community that are pitching in for the cause. The whole shebang is headed up by Creative Director, and expert hair stylist Juliana Koutouzakis.
How long is the event?
The fashion show will be 2 hours showcasing over 90 models and dresses.
Tickets are $45 per person and from what we hear, the house will be packed. Don’t wait to buy your tickets at the door! For more information and to see the excitement build up until the event, head on over to their Facebook page here.