People who live and work in St. Augustine can now experience Dunkin’ Donuts’ store of the future. Dunkin’ Donuts today opened its new restaurant at 890 Santa Maria Boulevard, St. Augustine, Florida featuring the brand’s next-generation concept design, with a modern atmosphere and innovative technologies – including a drive-thru exclusively for mobile ordering – to make running on Dunkin’ faster and more convenient than ever before.
The new 1,900 square foot St. Augustine location is one of 50 or more new and remodeled Dunkin’ Donuts restaurants that will test variations of the new design this year. Dunkin’ Donuts’ final new store design is expected to be unveiled once testing is complete. The St. Augustine store is also one of a select number of Dunkin’ Donuts restaurants testing new signage that refers to the brand simply as “Dunkin’.”
Exciting elements of Dunkin’ Donuts’ new restaurant experience include:
Modern Design: The special interior design uses lighter colored materials, an open layout and natural light to create an approachable, positive and energetic environment.
Faster than Ever Drive-Thru Experience: An exclusive On-the-Go drive-thru lane lets DD Perks® members who order ahead via Dunkin’s Mobile App bypass the ordering lane and merge straight into the line for the pickup window. Dunkin’ Donuts is the first national restaurant brand to offer this type of drive-thru innovation and convenience.
Premium Pours: Dunkin’ Donuts’ signature cold beverages are now served through an innovative tap system serving eight consistently cold beverages such as coffees, iced teas, cold brew coffee and nitro infused cold brew coffee. Crew members will use top-quality flavor-maximizing espresso machines to make hand-crafted drinks to order. A single-cup machine will also enable the option of grinding and brewing select coffee varieties one cup at a time.
Dunkin’ on Demand: Dunkin’ Donuts has also introduced an area dedicated to mobile pickups, so that members of the DD Perks® Rewards program who order ahead via Dunkin’s Mobile App can get in and out of the restaurant faster than ever before. Guests will be able to track the status of their orders placed for pickup inside the restaurant via a new digital order status board.
New Uniforms Designed by Life is Good®: Dunkin’ Donuts has introduced new uniforms and headwear designed in partnership with lifestyle brand Life is Good®. Messaging on the new crew t-shirts, such as “Fueled by Positive Energy,” and “Drink Coffee. Be Awesome.” serve as a form of self-expression for crew members, reflecting the positive atmosphere of the new Dunkin’ Donuts store and the optimism and energy for which both the Life is Good and Dunkin’ Donuts brands are known. In addition, Dunkin’ Donuts and Life is Good share a commitment to spreading positivity and helping kids in need through their respective Foundations – the Joy in Childhood Foundation® and the Kids Foundation.
“We are thrilled to be a part of Dunkin’ Donuts’ next generation store initiative and can’t wait to bring this innovative new restaurant to the St. Augustine community,” said John Griffey, Dunkin’ Donuts franchisee. “The new menu offerings and approachable atmosphere will grab the attention of Dunkin’ fans and help keep St. Augustine running on Dunkin’ for years to come.”
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com, or subscribe to the Dunkin’ Donuts blog to receive notifications at www.news.dunkindonuts.com/blog.
