Design has a way of shaping how we live, and no one knows this quite like Sonya Casey. After spending 25 years caring for patients in the medical profession–managing her own practice with her husband–Sonya felt a calling to care for homeowners in a completely new way. She had fallen in love with interior design, decorating homes and bringing them to life. It’s from this burst of inspiration and creative ambition that she started Sonya’s Decor Uptown, which now operates as a veritable “design village” that encompasses three beautifully-restored buildings, each with their own relationship to interior design. What began as a personal passion for beautiful and unique things, and a desire to fill a void in the local market, has become a destination where residents can shop locally, gather ideas, and create homes that reflect their personalities.
“Our locals shouldn’t have to travel out of town to get beautiful interior design options. Now, we have everything they’d ever need in the comfort of our city, and all on one campus” Sonya remarks, and driving north on US-1, one can’t help but notice the beautiful campus as they pass by–home to the iconic Victorian property affectionately dubbed “The Pink Mansion”. Sonya’s Decor Uptown encompasses a refined furniture and home accessory showroom set within the restored late-1800s residence, a professional Design Center open to local designers, and a charming boutique.
Each space offers a different experience, yet all are guided by the same belief: design is personal, approachable, and deeply connected to the community. This philosophy carries through every corner of the property, inviting visitors to explore, linger, and find inspiration in every detail. Step inside the Pink Mansion and you’ll see carefully styled vignettes that feel like real rooms, inviting and thoughtfully arranged. Tailored upholstery pairs with fine case goods, sculptural lighting, and textural rugs that add warmth and personality. The atmosphere is relaxed yet refined, setting the tone for the design services offered just beyond the main showroom. “We’re proud to offer full interior design services,” says Sonya “from a single-room refresh to complete home transformations, and every project begins with a free initial consultation.” That first meeting is conversational, centered on how clients live, what they love, and success looks like in their day-to-day.
Sonya continues, “From there, we assist with space planning, fabric and finish selections, lighting, window treatments, and accessories, always balancing creativity with practicality.” Her words perfectly capture the studio’s grounded yet imaginative approach. Each collaboration is both creative and reflective of the client’s personality One of Sonya’s goals is to create a local hub for professional interior design. That’s why their Design Center is open to any local designers who want a professional, well-equipped environment to collaborate with clients. The space provides access to fabric libraries, finish samples, and assistance with pricing and logistics, helping designers focus on the creative details that matter most. By welcoming other professionals, Sonya’s Decor Uptown strengthens St. Augustine’s design ecosystem and ensures that creative talent continues to thrive locally. It’s a space where design is shared, celebrated, and continually reimagined.
Just steps away from the showroom in the Pink Mansion, you’ll find the Boutique, where the rooms are filled with light and charm, offering décor, candles, books, and statement pieces, all hand-selected by Sonya, which make every visit feel like a discovery. It’s a favorite stop for thoughtful gifts or finishing touches that complete a design. Many visitors say the boutique feels like stepping into a gracious St. Augustine home, and one can’t help but agree, as the space serves as a reminder that the best homes are both beautiful and inviting With Sonya’s Decor Uptown steadily becoming a hub for both the city’s design professionals and design-focused homeowners, the goal is to create a network that uplifts everyone involved—a place where experience and new ideas come together under one roof. Sonya hopes the store will continue to grow as both a design destination and a cornerstone for the city’s small business community. Sonya’s journey, from decades in medicine to creating Sonya’s Decor Uptown, continues to influence how she serves her clients.
“Caring for people was always my purpose,” she says, recalling her time as a medical professional. “Now I care for them by helping them create spaces that comfort and inspire.” Her philosophy is felt in every interaction, from personalized consultations to the way the team curates pieces that make a home feel complete. Whether helping families who need functional yet stylish furnishings or homeowners preserving the charm of a historic cottage, Sonya’s Decor Uptown is dedicated to designing for real life and real people. Sonya invites anyone and everyone, from professional designers to home décor hobbyists to stop in and get inspired. Sonya carefully handpicks each vendor in her home décor inventory, ensuring every piece reflects quality, character, and timeless style. Each vignette at Sonya’s showcases her signature style, layering color, texture, and unique objects to create rooms that feel curated, vibrant, and full of personality. “Caring for people was always my purpose, now I care for them by helping them create spaces that comfort and inspire. SONYA’S DECOR UPTOWN
3000 N Ponce De Leon Blvd Ste A
(904) 687-0774
www.decoruptown.com
